How to increase sales and leads with Digital Marketing
June 2020, Digital Marketing
Digital Marketing has immediately become one of the best and impressive ways to improve sales. However, with all the confusion and disturbance of the digital world, capturing the attention of your audience is an increasingly complex task. Content, video, and social media marketing are all decent digital tactics – but they have one point in common: they take time to present their value to audiences and don’t generate instantaneous sales.
Fortunately, there are a lot of ways you can make more sales online, many of which you can execute right away. Some of these pointers focus on particular strategies that you can achieve, whereas others are more generalized. In this post, we’ll be looking at 10 strategies you can use to increase online sales performance.
Top 10 strategies you can use to increase online sales
BE FAIR IN YOUR SALES COPY
This might appear painfully obvious, but it’s astonishing to me how many sites write sales copy that is not honest with their products. If you are honest in your sales copy it promotes and encourages trust in your brand. Don’t make claims you can’t compete, and don’t use metaphor lightly. So be honest, sincere, and approachable in all your sales copy, from your website pages to your email campaigns.
GET HIGHER AD CLICKS WITH AD EXTENSIONS
If you’re selling products or services online, ad extensions are a no-brainer – this feature enables you to create your ad bigger with more places to click. And it doesn’t cost any additional charge and it enhances your ad’s click-through rate! Amazing, right?
SHOW OFF CONSUMER REVIEWS AND TRUST SIGNALS
In today’s social media background, consumer feedback has never been more valuable. Fortunately, this means that your happy consumers can provide you with one of the most valuable weapons in your business – testimonials.
CREATE A FEELING OF URGENCY
Many customers respond positively to reasons that create a feeling of urgency, from time-sensitive exclusive offers to limited-edition products. Although the ways you can achieve this are as different as the products you can buy online, some strategies may be more powerful than others. In AdWords, you can use ad customizers to promote a countdown on an exclusive offer or limited-time sale. However, you wish to do it, creating a taste of urgency is a great way to boost online sales.
TARGET AT THE LOOKALIKE AUDIENCES ON FACEBOOK
One of the best ways to boost online sales is to utilize the data you have about your existing consumers to locate people just like them. Lookalike audiences on Facebook are users on Facebook who share traits and behaviors to consumers in your database. This is an outstanding way to make the data on your existing consumers work for you.
ENABLE AS MANY PAYMENT METHODS AS POSSIBLE
Customers have more options than ever before in terms of how they pay for products and services. By allowing more payment options, including newer methods that are becoming increasingly popular on smartphones, you’re making it easier for the audience to give you their money. Sure, it can be a nuisance to optimize your site to introduce all these options, but doing so is a great way to improve online sales.
INCREASE ONLINE SALES WITH MOBILE OPTIMIZATION
The number of online stores with badly designed, terribly optimized “mobile” sites is amazing. Make it as easy as possible for the mobile audience to buy whatever you’re marketing. This may involve a huge overhaul of your checkout process or the design and launch of a completely separate mobile site.
OFFER A MONEY-BACK GUARANTEE
Most of the time, one of the most important factors in a customer's decision not to purchase something is the urge to avoid a potential loss. Most times, this perceived risk is a financial one. Even small buying can carry the risk of “buyer’s remorse,” so overcome this objection from the outset by contributing a money-back guarantee.
INVEST IN QUALITY IMAGES FOR PRODUCTS
Despite what you sell, including high-quality product images can impress your customer way better. Also, be sure to incorporate a wide range of images. It might seem overkill to include images of your products from every convincing angle, but try it out. The audience loves to kick a product’s proverbial tires before purchasing, especially online.
PROVIDE FREE STUFF
The audience loves free stuff, and the more you give away for free, the more positively customers are likely to recognize you and your brand, which can result in higher online sales. Presenting stuff away for free isn’t just a great way to enhance customer's perception of your business, it’s also an excellent way to introduce them to your must-have products and entice them to buy more.
How to Increase Online Sales Summary:
Try these 10 strategies to start closing more sales online:
- Provide Free Stuff
- Increase Online Sales with Mobile Optimization
- Invest in Quality Images for Products
- Enable as Many Payment Methods as Possible
- Target at the Lookalike Audiences on Facebook
- Offer a Money-Back Guarantee
- Create a Feeling of Urgency
- Show Off Customer Reviews and Trust Signals
- Get Higher Ad Clicks with Ad Extensions
- Be Fair in Your Sales Copy
If you would like more information on digital marketing or professional help executing digital marketing campaigns, get in touch with Stratify Digital today
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