TOP DIGITAL MARKETING TRENDS IN THE MIDDLE EAST

December 2019 | Digital Marketers Worldwide

Marketing and AI Survey.
Source: BrightEdge

Snack ads are video ads that are shorter than 10 seconds. With the large quantity of video content available, we have generated a much shorter attention span, which is why 60-second videos will miss their importance and effectiveness. As a solution, snack ads (video ads) will be frequently used in 2020 to cater to the audience’s needs. Even when your video demands to be longer, make sure that the key information is delivered within the first 10 seconds.

Chatbots are Software Programs that serve as a virtual “concierge,” interacting with users and supporting them in achieving their goals. AI-powered chatbots dwelling inside a website or a mobile app at all hours of the day is almost the new norm, where a virtual customer service representative is operating 24/7, instant sharing, personalized and focused solutions to every customer inquiry.

Thanks to Siri, Google, Alexa, and an army of other smart devices, verbal communication with devices is continuing to rise. The actual takeaway is that talking is naturally a preferred way of communicating, as compared to typing. And now technology is modifying to the way people want to search, shop and explore new things. Begin thinking about voice search now, because if you wait till this time next year, you may discover that you have a steep hill to climb if you want to rank with the other marketers who acknowledged this emerging trend.

Video is still at the pinnacle of content marketing. The only thing blooming is live video. Live Videos are exceptionally big for digital marketing when blended with influencer marketing. Whether it’s the new span of social media influencers or traditional references, such as celebrities, athletes and artists, having a live stream with an influencer who is communicating directly with comments is a huge draw for an audience. The tendency and interactivity of live streaming can unquestionably be a big draw when done right, with a well-chosen personality.

While influencer marketing is not a new topic, the focus on local and micro-influencers is. While it’s “cool” for a well-known influencer or personality to endorse your product or service to their millions of social followers, it can be short-lived. Micro and local Influencers, on the other hand, can contribute to long-term brand cooperation and partnership, which creates a more productive reach and impact. Digital is here and it’s here to abide. Technology will continue to produce rapid changes in the way that we breathe and serve. The only way to stay forward of the game is to continuously develop and adapt.

With everybody speaking about AI, AI will take over the world. But for sure it may have a significant impact on your market sooner or later. Mechanisms will be helpful in examining your consumers’ behavior and their exploration patterns. Making the most out of it, utilizing data from social media platforms and blog posts, you’ll be able to track the consumer journey and learn how your users and are looking for desired products and services. All this may lead straight to a better understanding of your customers (by 30 percent) and the more effective performance of your content (15 percent).

Going shopping is always interesting, particularly when somebody else is paying. But on every other moment, your cost should be fairly calculated, and each saving will be highly valued. Therefore, act like a pro with programmatic advertising, which will make your drives more cost-effective. Automated bidding on the advertising list in real-time is an excellent opportunity to show an ad to a specific buyer and in the desired context. Nowadays 84 percent of brands and marketing firms buy display advertisements in such a way and almost two-thirds do the same for their mobile campaigns. With decreased budgets and impressions wastage decreased by 30 percent, it ensures operational effectiveness as well, both from buyers’ and sellers’ views.

With 3 available technologies: AR (Augmented Reality, improving physical things with digital content), VR (Virtual Reality – simulated virtual 3D environment) and MR (Mixed Reality – joining the two by creating VR environment in which physically existing objects take part) are expected to grow into a $95 billion business by 2025. The most effective demand for technology comes from creative economy enterprises: gaming, live events, video entertainment and retail, but broader applications in healthcare, education, the military and real estate are foretold over time. So-called Vcommerce (Virtual Commerce) will add meaning as supportive technology, representing true omnichannel experience. Looks like this solution is going to make the trust gap of potential online shoppers – enabling almost to touch and feel stocks and subsequently build trust with the retailer.

In order to this, all marketers should have a deep knowledge of their business and target market in order to provide worthy, steady and relevant content. In the most relevant format -whether it be written article, Social Media, video, digital or traditional advertising, etc. New and original content that engages to your consumer base is key to developing your brand and its connections with its consumer base. In a society, where we are bombarded by content and consumers are well aware of the nature of advertising, having a reliable content strategy will help you reach out to the competition.

The animation is something that many marketers have been experiencing lately, and it’s going to continue to become more common. When these animations make an impact with your consumers, it will help you build loyalty from people who are already interested in what you do and also make them want to know more about you. Animated reviews can be eye-catching, information, and also fun to watch. When you have a report in the form of an animated promotional video that looks realistic, people who see it will feel like they’re reading a review about you, which increases the chance that they’ll read it and potentially make a purchase. The key is to make sure that you use good animation and that the look and sound effects are all appropriate for the product you’re promoting.

Use the best conversion rate optimization tools like Hello Bar or Hotjar. Important to increase the conversion rate between your site’s visitors, using a Conversion Rate Optimization or CRO tools that, through a deep recognition of your target group allow you to allow them what they need or want at the right moment and place. To learn CRO you need to understand three key concepts: 

1. What attracts visitors to your website
2. What stops visitors to convert or leave your website
3. Hooks or what will convince your prospects to convert. 

CRO tools will enable you to increase the number of your website’s visitors that eventually convert: whether it is becoming a consumer, subscriber, signing up, or any other particular goal set up by your company.

Shoppable posts on a social media platform have been proposed over two years from now. However, 2020 will observe an explosion of these blinking dots, fundamentally because of easier, out of the box implementation with third-party apps and e-commerce marketing technology.

As the number of Facebook, Instagram, and Pinterest audience are expanding and purchasing impulses are triggered through feeds and stories, e-commerce enterprises are realizing the influence social media can have on their e-commerce sales with measurable amounts and increased traffic. According to Instagram, the amount of active worldwide audiences is 1 billion and 90% of them are following shopping names.

Furthermore, interactive ads would reduce the bounce rate and decrease the sales funnel as consumers are provided with seamless online shopping activity.

There are numerous benefits to using social media stories including:

• Enhanced brand awareness
• Consistent engagement with supporters
• Cost-effective ad solution
• Enhanced traffic to your web page
• Chance to reach younger audiences

A simple way to engage the audience is to combine Polls to your Stories. Customers often use Stories to search for local markets. Additionally, the application of hashtags for areas or events has a similar outcome of driving audience traffic to that destination to learn more. This is an excellent way to help your brand get recognized locally.