UNDERGO LUXURY IN INSTAGRAM
January 2020, Digital Marketing
Instagram plays a tremendous role in encouraging consumers through strong visual aesthetics that help to ignite aspirational thinking around fashion and style. Through friends, influencers, and celebrities customers are exposed to luxuriousness, clothes, and accessories that mold the way they think and plan
Instagram took a closer look at luxury users to find out who they are and how they spend their time on the platform.
From seven-star hotels to luxury cars, high fashion to once-in-a-lifetime experiences, Instagram is the goal for those who enjoy the finer things in life. Instagram is where people unite and share the stuff that most excite them in high-quality photos and videos. Instagram’s importance on visual storytelling has made it the absolute medium to share the world’s luxurious products and experiences. Well known for their great print and TV campaigns, they are now approaching potential audiences on Instagram by using the complete creative capabilities of the platform.
The destination for inspiration: By heeding luxury brands and influencers, Instagrammers have a path to a curated feed of inspiration for ideas, acquisitions, new trends, stocks, hotels, and destinations.
Monthly Accounts
Daily Active Accounts
Instagrammers now use stories every day
Post every day
Experience Luxury explores why Instagram is the first gate of a call to explore a realm of luxury and how it offers a precise fit for some of the world’s most luxurious brands.
LUXURY GLOBAL CUSTOMERS ARE INFLUENTIAL, ENGAGED AND ALWAYS ACTIVE
Over 500M people come to Instagram every day, making it a fabulous place to develop relationships with all kinds of engaged communities, from fashionistas to adventure lovers, millennial’s to high-end consumers. Luxury global customers are a tribe of extremely driven and successful individuals who seek out the best that life has to offer and find it on Instagram. With a medium age of 35, luxury global customers are somewhat younger than the general population.
INSTAGRAM LUXURY GLOBAL CUSTOMERS
-
Use the platform 7 days a week
(vs. 6 for average global Instagrammer)
-
Like 3x more content than average global Instagrammers
-
Own 4.2 devices on average
(vs. 3.64 for the average global Instagrammer)
-
Post 2x more photos than average global Instagrammers
-
Have 1.9x more followers
than the average global Instagrammer
-
Consume 5x more content than average global Instagrammers
-
Follow 2.5x more accounts
than the average global Instagrammer
-
And 73% read blogs, news articles, or magazines related to luxury
Instagram data based on audiences eligible to see ads on Instagram based on a variety of factors.
INSTAGRAM DRIVES SALES
Instagram is the center of attraction for the brands during online campaigns. Overall, Instagram is beginning to show its impact as a serious sales channel. In its continuous effort to appeal to even more markets, Instagram is rolling out more features including in-app shopping. Instagram has made the platform easy for the Instagrammers, they can access pricing and product details to make any purchase.
The online shopping feature was initially only available for the USA but Instagram slowly they are thinking to roll out for countries like Australia, Brazil, Canada, France, Germany, Italy, Spain, and the UK.
FUTURE AFFLUENT: AN ASPIRATIONAL AUDIENCE
Tomorrow’s big spenders are some of the best active followers of luxury on Instagram. This is why luxury trademarks are keeping a tight eye on them. Instagram luxury global customers and future affluents trail influencers as well as brands to explore the latest trends and sample the high life. With more than 500M people using Instagram every day, the Instagram platform has proven to be effective in building connections and engaging with luxury customers.
USAGE OF INSTAGRAM BY GLOBAL LUXURY CUSTOMERS:
58%
use Instagram to stay up to date on the newest trends and styles.
49%
follow brands on Instagram to consider that they are more firmly connected to the brand.
51%
follow celebrities on Instagram to check out the latest luxury brands that the celebrities are wearing.
56%
use Instagram to see the latest brand collection.
41%
use Instagram to reach sales and discounts on luxury items.
TOP KUWAIT INFLUENCERS TO FOLLOW FOR CREATIVE INSPIRATION:
Dalal Al Doub (@dalalid)
Dalal Al Doub is a beauty, glamour and fashion blogger known for her makeup and style tutorials on YouTube. She began her blogging, Dalalid, in 2012 to write, vlog, and give advice about makeup, fashion and how to tie a hijab with style. She also a significant influencer on Instagram, with over 2.5M in loyal followers.
Ascia (@ascia)
Ascia is a mother of two kids, a successful businessperson, and the co-founder of The Hybrids, a fashion, beauty, glamour, and lifestyle blog she created with her husband, Ahmed. Their YouTube channel includes everything from how to wear a headscarf to their travels around the world. She often collaborates with major fashion and beauty brands. With over 55k in Twitter followers and a whopping 2.5 million on Instagram, she’s one of Kuwait’s most successful influencers and most certainly worth a follow.
Noha Nabil (@nohastyleicon)
With a catching sense of humor and appealing personality, Noha Nabil quickly rose to fame. Her first appearance was a television presenter on a kid’s TV show in Kuwait, then as a fashion vlogger on her popular YouTube channel, Nola Style Icon. With over 7.8M in Instagram followers and 356k on Twitter, she’s become one of Kuwait’s most prominent social media influencers – and well worth a follow.
Fouz Alfahad (@therealfouz)
Fouz Alfahad is a talented and highly endeavored Kuwaiti makeup artist. With over 2.8 million followers flopping onto her every word, she has quickly become a potential influencer on social media. Catch up with her on Instagram for hair, makeup, and fashion inspiration.
Dana Al Tuwarish (@daneeda_t)
Dana is a half Kuwaiti and half Iraqi, social media sensation that motivates her loyal followers with daily posts about beauty, fashion, and lifestyle. She has over 2.1M followers on Instagram.
Mariam Mohammad (@mrmr__4)
Mariam Mohammad is a Kuwaiti fashion and lifestyle blogger that’s delivering Middle Eastern fashion to the rest of the world. Mariam has over 1.9M loyal Instagram followers, and the world is taking notice of her works.
KEYS TO SUCCESS:
-
BE CREATIVE
When putting your story, there are so many creative tools to pull (aspect ratio, location, ephemeral content, Cinemagraphs, Carousels) and tools to operate with (Boomerang, Hyperlapse, face filters, drawing, emojis).
-
BE IMMERSIVE
Investigate the storytelling abilities of Instagram with stills, video, Stories, and Instagram Live. Investigate the storytelling abilities of Instagram with stills, video, Stories, and Instagram Live. In your feed, your photos and videos require to withstand the test of time. In the Story tray, fleeting content is king. Remember, a huge percentage of Stories are viewed with sound on, and with immersive full-screen vertical Write-up ads, you can have the user’s complete attention.
-
BE EMOTIVE
Concentrate on your craftsmanship and legacy, or look for that emotional attachment and make your viewers feel something. Concentrate on your craftsmanship and legacy, or look for that emotional attachment and make your viewers feel something. Whether planning bespoke content, the one point that the most prosperous brands all have in common is their dedication to big ideas and putting relevant stories. Concentrate on your craftsmanship and culture, or look for that emotional attachment and make your viewers feel something.
-
IMAGE IS EVERYTHING
Recognize the power of images and embrace the platform’s uncluttered, extremely visual environment. Recognize the power of images and embrace the platform’s uncluttered, extremely visual environment. Recent bio-metric research showed that when viewing at ads on Instagram, people concentrated on the image portion more than on the other components, like the text. Recognize the power of pictures and include the platform’s uncluttered, extremely visual environment.
Promoting on Instagram is skyrocketing. Just like Facebook in the past, Instagram is becoming more favorable for brands and businesses by introducing more friendly features. If you haven’t viewed Instagram seriously yet, now is unquestionably the time to up your game. The best way for luxury brands to inspire consumers has always been through storytelling. As Instagram is a visual storytelling platform, the link is a natural fit.
Join our fellow professionals
Get expert opinion and tips straight to your inbox. Subscribe to our blog below.
