How to increase business during the time of crisis?
March 2020, Digital Marketing
In times of emergency, it can be hard to stay calm and be positive. However, for entrepreneurs and business leaders, remaining calm under stress are part of their work life. By practicing pro-active steps now, you can put your business in a more secure condition to stay healthy and recover faster once the crisis subsides. Following steps will help you to leverage your business to a new height even during coronavirus outbreak. Since due to the coronavirus outbreak, public gathering has banned, so people are moving towards online shopping. Our services and solutions will help out your business get more customers as well as you will be financially stable during the outbreak.
Think of how coronavirus affects consumers
Depending on what business you’re in, your consumers might be having some particular new pain points related to coronavirus. Think strategically about how the coronavirus outbreak is affecting your customers, what is holding them up at night and how you can help. Then you can improve your sales pitch and devise your marketing strategy around how to approach these specific difficulties and worries. For example, are your buyers:
- Fighting with market uncertainty and slowdown in demand?
- Facing a shortage of crucial inventory?
- Panic-buying and stocking up?
- Troubled about supply-chain disturbances?
A crisis like a coronavirus can increase all of these business challenges. Your role as a business owner is to conclude how to re-position your products and services to be helpful towards your consumers. So how can we help you to get more customers and retain your business even during this outbreak? Since people are more getting more concerned about their safety and are avoiding social gathering, they are shifting their behavior towards online shopping. Offline stores are running out of stocks making people scared. As a business owner, you can help people through your online store. To face such difficulties during such a pandemic, we have brought you our services & solutions that will help you regain your position online within seven days.
Here are five methods that we can help you to get more customers during this Coronavirus outbreak:
Retain your existing consumer base
Out of sight indicates out of mind. You need to keep in touch with your consumers, or you might risk losing them. It's always more economical to retain an existing customer than obtain a new one.
Get more visibility in front of your target market
You have to develop your brand awareness and get more visibility, which means directing visitors to your website to make the sales. And this is the best time to get noticed by potential customers as they're searching for what you're selling during this coronavirus outbreak. Since most of the countries are under lockdown, increasing your visibility as per the consumer queries will benefit a lot.
Focus on driving more leads
A low cost, high impact digital marketing method to focus on is conversion rate optimization (CRO). Using a significant online ad campaign will help you get more leads as people are more into social media and other platforms during this time. Providing the service and products that are necessary for the audience will increase your CRO.
Turn your offline consumers to online
Configure your offline store to online. The coronavirus outbreak has made it impossible to get customers in offline mode as social and public gathering has been cancelled. People are moving into the online way to get their basic needs and for other requirements. Stores that have no online option are getting bailed out from the lead game. To save your customers and retain them from going to your rival store, run your own business online.
Get more social
Getting more social means engaging with your existing consumers on social media platforms. LinkedIn, Twitter, Facebook - these are a few social platforms where you customers are reviewing your goods, examining their purchasing decisions, exchanging opinions on your business.
It doesn’t matter if your goods or services are for in-store experiences; now is the time to strategize how your business can evolve to get more customers as well as retain existing customers. Whether it’s designing new product lines, social media strategies to keep consumers connected to your name, or even thinking more significant about new business ideas that capitalize exclusively in a digital world, you’ve got to think creatively. Subscription-based delivery and online shopping are going to explode in growth as more and more audiences choose to shop online. People are thinking about their buying decisions from the convenience and safety of their own homes.
Conclusion
With shops closed, more customers will experience online shopping for the first time in new categories, especially groceries and household essentials. The coronavirus outbreak will render a long-term boost for online vendors—if they can stay in the market during what will likely be an unsteady economy. Online retailers will have another point during holiday seasons. So, to leverage your business through online methods, we will have you prepared through an e-commerce web portal that will give you major benefits during this pandemic. We will design and develop the most amazing e-commerce portals within 7 days and you can start your business online and be a step ahead from your competitors.
