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What’s in the ebook?
This guide will teach you everything you need to know about A/B testing, including the all important “What to Test.”
Introduction to A/B Testing
Find out why you should be testing.
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5 things all pages should have + a case study.
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Learn what and how to test page elements.
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Learn now to manage your testing workflow.
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When to stop, and how to use your data.
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Terminology and tips for running better tests.
What’s in the ebook?
This guide will teach you everything you need to know about A/B testing, including the all important “What to Test.”
Introduction to A/B Testing
Find out why you should be testing.

5 things all pages should have + a case study.

Learn what and how to test page elements.

Learn now to manage your testing workflow.

When to stop, and how to use your data.

Terminology and tips for running better tests.